Seems like everyone is into the gluten-free foods craze. I heard a friend talking about gluten-free chocolate the other day. The first thing I thought was "that's ridiculous!". She's not even gluten intolerant.
This is all GREAT for people with Celiac, or an actual allergy, but other than that I think these companies are making a fortune selling people stuff that is already gluten-free and inflating the price to put it on the label. I saw some crispy rice cereal with the claim that it's gluten-free. Of course it is! It's rice!